The Goldilocks Guide to Pricing

Too Little, Too Much, Just Right?

For when you’re not sure what to charge

You don’t want to charge too little.
You don’t want to charge too much.
You want it to be just right — for the person who's buying as well as for yourself.

Here’s a quick way to test whether your current pricing is helping — or quietly holding you back

1. Start with your instinct

What do you really want to charge?
Not what others charge. Not what you think you’re allowed to charge.
What feels fair, strong, and quietly confident — to you?

2. Check the maths

What do you actually need to earn?
And how does that divide out across your time, energy, and capacity?
Is your pricing sustainable — or does it quietly exhaust you?

3. Check the story behind the price

What’s the story you tell about your price — to others, and to yourself?

Padding it with disclaimers, apologies, or long-winded justifications shouts that you don't believe in it.
When you can say it with a smile and the story lands with authority, the price carries itself.

4. Look at who you’re attracting

Your pricing signals who your offer is for.
Does your current price attract people who value your work — and take it seriously?
Or is it drawing in people who drain your time and question your value?

5. Check what you’re including

  • Are you overloading your offer to justify the price?
  • Are you giving away too much for free because you feel you have to?
  • Are you confident your pricing reflects the real value of your work — not your lack of self-esteem?

Now turn the mirror the other way:

  • Are you coasting on a high price without delivering matching depth or effort?
  • Is your pricing based on genuine value — or on what you’ve seen others get away with?

A fair price should come from integrity — not insecurity or arrogance.

6. Try the mirror test

Could you confidently say your price out loud to someone whose opinion you respect — and not flinch or cower?

If not, take a deep breath.

You might not need to lower your price — just strengthen the value behind it — and the story you tell.

You might need to raise your price — you can’t be a workautom (Whisperer word – part workaholic, part automaton) and work yourself to a nervous breakdown.

7. Final Note

Your “just right” price might not be the same as someone else’s.
But when you find it — it will feel easy to say, easy to stand behind, and easy for the right people to say yes to.

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