The Power of Slow Marketing
The Global Slow Movement: A Different Way to Be
Not all marketing has to be loud, brash, fast, or exhausting — the kind that makes you want to stop before you’ve even started.
There is a different way.
Read on...
In a world that often celebrates speed — fast food, fast fashion, fast growth — the Slow Movement invites us to pause, reflect, and choose depth over haste. It began in the 1980s as a quiet rebellion against the rise of industrialised “efficiency-at-all-costs.” The tipping point? When plans were announced in 1986 to open a McDonald’s at the base of the Spanish Steps in Rome — one of Italy’s most cherished cultural landmarks.
In response, Italian journalist and food lover Carlo Petrini organised a protest — not just against fast food, but against what it represented: the globalisation of speed, sameness, and soulless convenience. What began as a rally in defence of traditional food became the seed of a much bigger idea — one that valued local over global, slow over rushed, and quality over quantity.
What emerged wasn’t just a culinary protest, but a mindset: one that values presence over pressure, and quality over quantity.
Over the years, the Slow Movement has rippled into many areas of life:
- Slow Food champions local, seasonal ingredients prepared with care
- Slow Farming respects natural rhythms and nourishes the land, animals, and flavour, not just the supply chain
- Slow Living encourages mindfulness, simplicity, and sustainable rhythms
- Slow Travel invites deeper connections with places, cultures, and people
- Slow Fashion prioritises ethical production and conscious consumption
- Slow Education honours curiosity and meaningful learning
- Slow Stitching celebrates the meditative, mindful nature of handcraft, where the process matters as much as the outcome
It was through Slow Stitching — and a conversation with Colette at the Stitching Festival — that I was first properly introduced to this wider “slow” philosophy. What began as a creative encounter gradually evolved into a deeper reflection on how I work, how I connect, and how I want to grow things in my own business.
At its heart, the Slow Movement isn’t about doing everything slowly — it’s about doing things intentionally, with care and awareness of impact. It prioritises people and the planet over profit. It also acknowledges and embraces imperfection as part of all processes and systems.
And now, quietly but powerfully, the principles of “slow” are finding their place in business too — including how we connect, market, and grow.
What Is Slow Marketing?
Slow Marketing is not about dragging your feet or doing less — it’s about doing the right things, at the right pace, for the right reasons.
It’s a quieter, more intentional alternative to the noisy, high-pressure, shout-from-the-rooftops marketing world we’ve all grown weary of. It doesn’t rely on urgent countdown timers, slick persuasion tactics, or constant content output. Instead, it focuses on:
- Clear communication, built on trust
- Personal connections that evolve naturally
- Messaging that’s crafted carefully, not churned out
- Offers that emerge from real listening and value, not artificial scarcity
- Growth that is deep and sustainable, not just wide and fast
Slow marketing says: you don’t need to do everything at once. You don’t have to shout to be heard. And you can honour your energy, your integrity, and your audience while still growing a very successful business.
On Money and Integrity within Slow Marketing
Slow Marketing isn’t anti-profit.
But it’s deeply anti-manipulation.
It refuses the idea that more money — faster — is always the goal.
Slow Marketing lets you build a business that feels like you.
One you’re proud of. One that’s rooted, not rushed.
One that grows in both impact and income — but in the right order, whichever it is for you.
This all resonates so well with me as
- I don’t believe in chasing money at the expense of my values.
- I don’t believe in squeezing every last pound or dollar from someone who may not be a good fit — or who’s not yet ready for what’s on offer.
- I don’t believe in over promising and under delivering.
- And I certainly don’t believe in measuring success only in revenue.
For me, it’s about building something strong and true — and trusting that money will follow:
• From the right people
• At the right time
• For the right reasons
There’s a kind of true inner confidence and a sleep-easy-at-night feeling that comes from
- not selling your soul just to make the sale.
- saying: this offer isn’t right for everyone, and that’s okay, so there’s no need to push it to the max.
- prioritising long-term trust over short-term wins.
Why I Choose Slow Marketing
Beyond the factors within the Money and Integrity within Slow Marketing section above ---
Because I value, and need, clarity over chaos.
Because I believe in calm and considered, not pressure.
Because I’d rather connect genuinely than broadcast constantly and endlessly.
Because I believe in people over money.
Slow marketing isn’t a tactic for me. It’s a natural extension of who I am and how I work best. I’ve never resonated with the high-speed, high-volume, high-hype marketing world though I’ve explored it more than once. It always felt like trying to run in someone else’s shoes — too big, too fast, never quite right and I certainly could never keep up.
What I do resonate with is:
- Insightful conversations, not noisy funnels
- Depth, not constant output
- Tailored solutions, not cookie-cutter campaigns
- Sustainable growth, not boom-and-burn launches
I choose slow marketing because it:
- honours the care I bring to everything I do
- matches my supportive, grounded energy
- allows me to work at a thoughtful pace, not a frantic one
- reflects my belief that the best results often come from the quietest, most intentional steps and often from where you expect the least
And perhaps just as importantly:
I don’t shape offers around income goals alone.
I don’t believe in selling at all costs — or convincing people into things that aren’t right for them.
I don’t want to build something that “converts well” but doesn’t sit right.
I believe in building something strong and honest — and letting the right kind of income follow:
- From the right people
- At the right time
- For the right reasons
There’s a kind of quiet power in saying: “This isn’t for everyone, and that’s okay.”
In choosing integrity over urgency.
In trusting that real success is built solidly, slowly, wisely, ethically and well.
This is where I feel at home.
In words like:
Calm. Clear. Insightful. Supportive. Kind. Grounded. Gentle. Encouraging. Down to Earth. Strategic. Sustainable. Accessible. Warm. Sincere. Quietly powerful. Generous. Ethical. Honest. Truthful.
These aren’t just traits. They’re my way of being, and of doing business too.
"The Power of Slow Marketing"
“This is where I feel at home.
In words like:
Calm. Clear. Insightful. Supportive. Kind. Grounded. Gentle. Encouraging. Down to Earth. Strategic. Sustainable. Accessible. Warm. Sincere. Quietly powerful. Generous. Ethical. Honest. Truthful.
These aren’t just traits. They’re my way of doing business.”
What Slow Marketing Looks Like in Practice
Slow marketing doesn’t mean inaction. It means intentional action.
Thoughtfully chosen. Softly delivered. Deeply resonant.
Here’s what it looks like behind the scenes of my work:
- Sending personal outreach emails, one at a time, written with care — not blasted en masse
- Pausing between steps to reflect and refine, rather than rushing ahead for the sake of momentum
- Focusing on genuine conversations, not just conversions
- Creating offers slowly and meaningfully, based on real understanding and need, not artificial urgency
- Letting ideas simmer, trusting that the best timing often arises naturally
- Choosing a tone that’s human, warm, and measured — never pushy, loud, or flashy
- Prioritising depth of relationship over breadth of reach
It’s not about hiding. It’s not about playing small.
It’s about doing things in a way that honours my energy and yours, my time and yours, my needs and yours, my message and yours.
In a world of quick wins, Slow Marketing is a long game.
But it’s also the most sustainable, soul-aligned, and quietly powerful game I know how to play.
Who It’s For
Slow Marketing is for the business owner who wants their growth to feel good and proud of their achievements.
It’s for people who care deeply about their work — and want their message to reflect that care.
It’s for those who don’t want to chase attention, but would rather earn trust.
It’s for thoughtful creators, kind-hearted strategists, independent thinkers, and anyone who has ever felt out of step with the “shout louder, post more, sell faster” world.
If you’ve ever whispered, “There must be another way,” this might be it.
You don’t have to force it. You don’t have to follow the crowd.
You can grow your business your way — built solidly, slowly, wisely, ethically and well.
Let’s Take A Quiet Stand
Slow Marketing isn’t just about how you promote — it’s about what you stand for.
In a world where numbers are often valued over nuance, it can be tempting to chase metrics at the cost of meaning. But Slow Marketing shows me there’s another way.
The Slow Marketing way is that I won’t be encouraged to sell something to someone who doesn’t want it, need it, or won’t be able to use it. And I don’t need to encourage anyone else to do that either.
Too many people have been burned by exaggerated promises, idealised outcomes, or the unspoken pressure to believe that “if they can do it, so can I.” It’s not that these messages are outright lies — it’s that they’re often missing the full picture. And in that space, trust quietly erodes.
I’ve been there. I’ve bought the things. I’ve tried to make them work. And I’ve come up against the stumbling blocks — not only that I failed, but because the offer was never designed with people like me in mind.
That’s why I’ve chosen a different path.
I believe in marketing that’s Honest. Grounded. Ethical. Truthful.
I believe in building strong foundations first — and trusting that the money will follow.
I believe in long-term value over short-term wins.
I believe that clarity is more powerful than hype.
I’m standing firm and staying true to my values in a world that often sacrifices truth for reach — or integrity for income.
Slow Marketing gives me the space to honour that.
To grow with integrity. To speak with care. To offer what’s real.
And to help others do the same.
Who’s coming with me on this passionate, exciting, exhilarating rollercoaster?
The rollercoaster of the online business world?
Book here for a free 10-minute exploratory conversation — no pressure, no obligation — just enough to see if there’s resonance.